Brief

1/3 BRIEF FOR THE DEVELOPMENT OF CORPORATE IDENTITY
This questionnaire will help you more clearly understand your wishes for the future corporate identity.

Full name of the organization

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General information about the company, areas of activity

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Description of the main goods or services

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What is the price range of the company’s products or services?

Clear selection
2/3 THE TARGET AUDIENCE
Description of the target audience

Who is the product/service aimed at?

Clear selection

What are the socio-demographic characteristics (gender, age, income, education, lifestyle) of its target audience?

Clear selection
3/3 TASK INFO

Components of corporate identity development What exactly do you need?*

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What restrictions should be considered when developing a corporate identity?
For example, cost-effectiveness in production (so that printing does not involve the use of ex- pensive paper, cutting, embossing).

Clear selection

Do I need language versions of the logo?
Does the logo need to reflect the brand name? If yes, please write the title in the required languages.

Clear selection

What character do you think should be given to the corporate identity?

Clear selection

What colors and images are preferred and which are not?
If there are strict restrictions or requirements, they must be specified.

Clear selection

What images, objects, properties or phenomena must be displayed in the corporate style?
For example, youth, dawn and environmental friendliness.

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Your contact information

Email

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Name

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